Benchmarking: Telemarketing

Telemarketing Benchmarking Association

The Telemarketing Benchmarking Association (TBA) brings together contact center telemarketing professionals to conduct benchmarking studies to identify practices that improve the effectiveness of contact center-based telemarketing activities.

Telemarketing Benchmarking Association (TBA) is an association of contact center professionals from the telemarketing industry committed to comparing operating performance and identifying the best business practices in their contact center.

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  • Information on sponsoring studies.
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This service is provided by The Benchmarking Network, Inc., an international resource for business process research and metrics. We lead studies with over 140,000 process leaders in over 65 countries. We provide benchmarking training and research to individual companies, professional and trade associations, and industry and process based groups. Since 1992, our over 300 benchmarking studies have spanned virtually all processes and industries to identify measures and collect data.

Process Benchmarking Studies

We work to fit your process improvement needs on a variety of levels.

We access companies by:

  • Assembling groups of companies
  • Administering surveys and creating databases
  • Scheduling and leading site visits
  • Providing expert opinions of best practices

The Benchmarking Network sponsors a number of associations to gather people with common interests. Membership in the association is provided at no cost. As companies sponsor efforts, members are invited by the sponsors to participate. We do not disclose the names of the sponsors.

Only invited members are allowed to participate in a study. Participants also receive a summary of the study findings.