Benchmarking: Telemarketing

Telemarketing Benchmarking Association

The Telemarketing Benchmarking Association (TBA) brings together contact center telemarketing professionals to conduct benchmarking studies to identify practices that improve the effectiveness of contact center-based telemarketing activities.

Telemarketing Benchmarking Association (TBA) is an association of contact center professionals from the telemarketing industry committed to comparing operating performance and identifying the best business practices in their contact center.

Top 10 Avoidable
Benchmarking Mistakes

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Top 10 Benchmarking Mistakes White Paper