Benchmarking: Telemarketing

Telemarketing Benchmarking Association

The Telemarketing Benchmarking Association (TBA) brings together contact center telemarketing professionals to conduct benchmarking studies to identify practices that improve the effectiveness of contact center-based telemarketing activities.

Telemarketing Benchmarking Association (TBA) is an association of contact center professionals from the telemarketing industry committed to comparing operating performance and identifying the best business practices in their contact center.

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This service is provided by The Benchmarking Network, Inc., an international resource for business process research and metrics. We lead studies with over 140,000 process leaders in over 65 countries. We provide benchmarking training and research to individual companies, professional and trade associations, and industry and process based groups. Since 1992, our over 300 benchmarking studies have spanned virtually all processes and industries to identify measures and collect data.

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